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IC-SOBD-24 : 2nd INTERNATIONAL CONFERENCE
on
Emerging Management Trends & Innovative Approaches for Sustainable Development: Embracing Design Thinking Solutions
6th & 7th December 2024
ABOUT SOIL
SOIL Institute of Management was established in 2008 when top executives of several corporations and spiritual thinkers got together to address the most difficult challenge of changing the reality of our current times, for a better tomorrow. SOIL was co-created by 32 leading companies and supported by 25 NGOs with the aim to build Leaders with character, competence and enthusiasm. We believe that businesses, in course of their routine operations can create social good, ecological balance, sustainable development and healthy international relations if they choose to act in inspired ways. Our learning methodology can inculcate inspired thinking and consequently inspired actions in the business leaders of the future who will contribute to the triple bottom line of social wellbeing, ecological sustainability, and shareholder.
Soil School of Business Design (SSOBD) is a premier business education institution dedicated to reinforcing leadership and innovation. With a unique blend of design thinking and management education, SSOBD equips students with the skills and mindset necessary to thrive in today’s dynamic business environment. The institute prides itself on its commitment to sustainability, ethics, and holistic development, preparing future leaders to create positive social and economic impacts.
ABOUT CONFERENCE
The Soil School of Business Design (SSOBD), Manesar, proudly presents the international conference (IC-SOBD-24) on the theme " Emerging Management Trends & Innovative Approaches for Sustainable Development: Embracing Design Thinking Solutions." As we navigate an era marked by rapid technological advancements and increasing sustainability challenges, this conference aims to explore how the principles of design thinking and innovative management approaches can be utilized to drive sustainable innovation in management practices. IC-SOBD-24 is dedicated to promoting collaboration among scholars, industry leaders, academicians, and students, providing a unique platform for interdisciplinary dialogue and knowledge exchange.
Attendees will have the chance to engage in enriching discussions and knowledge-sharing sessions exploring strategies related to sustainable finance, digital marketing, resilient supply chains, and AI-driven business innovations. The conference will feature a range of interactive engagements, including keynote addresses from distinguished academicians and industry practitioners, plenary session panel discussions, and interactive sessions designed to boost networking and knowledge exchange. Participants will benefit from the exchange of ideas and insights on current trends and challenges, gaining valuable feedback to elevate the caliber of their research endeavors.
Join us at the SSOBD for an enriching experience that will expand your horizons, enhance your research skills, and provide invaluable networking opportunities. Whether you are a researcher, student, or industry leader, this conference offers a comprehensive lineup that ensures a deeper understanding of the intersection between design thinking and sustainable management practices.
Objectives of the Conference
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To understand the role of design thinking and innovation to cater to the requirements of the end-users.
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To encourage innovative and unique ways to resolve ambiguous and challenging problems.
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To enhance efficiency of businesses through implementation of design thinking and innovation.
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To deliberate on sustainable practices and strategies for solutions which are both technologically feasible and economically viable.
CHIEF GUEST

Varun Nagaraj
Director, SPJMIR, Mumbai
Varun Nagaraj is a distinguished leader in digital innovation with over three decades of experience in bringing digital products to market. His career spans roles such as CEO, general manager, chief product officer, VP of product management, management consultant, product manager, and engineer at both venture-backed and public companies in Silicon Valley and Boston.
In addition to his extensive industry experience, Varun is a dedicated practitioner-scholar. His post-PhD research agenda focuses on responsible digital innovation, entrepreneurship, and the intersection of technology and social change, with contributions to academic journals, book chapters, and popular articles.
Varun has also made significant contributions to education, teaching courses on Wise Innovation, Design and Innovation, Digital Product Management, Entrepreneurship, and Digital Transformation at several top US universities and SPJIMR, in various formats including classroom, hybrid, and online.
EMINENT SPEAKERS
Dr. Geethanjali Nataraj
International Trade Policy, Confederation of Indian Industry (CII), Lodhi Road, New Delhi
Dr. Kamlesh Misra
Economics and Public Policy Practitioner

Dr. Vishal Talwar
Director - IMT Ghaziabad

Sandeep Raina

Rajesh Gupta
VP & Cloud Business Head, Google Cloud, Microsoft Azure, AWS, Business & Strategy Leader, P&L Owner

Ritesh Sud
VP - Marketing at Nourishco Beverages ( A Tata Consumer Products Subsidiary)
Executive Vice President – Engineering, Maruti Suzuki India Ltd

Sundeep Gupta
Vice President - Operations at Future Generali India Life Insurance
CALL FOR PAPERS
The IC-SOBD-24 conference invites original papers, including extended abstracts and full-length manuscripts, from academicians, industry professionals, research scholars, masters’ students and independent consultants. We also welcome case studies related to the various conference tracks. All submissions must be original and must not be under simultaneous consideration by other conferences or journals. In addition to paper submissions, we invite posters on relevant topics. The topics for paper submissions may include, but are not limited to, the following:
Finance & Accounting
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Sustainable Finance and Investment
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Financial Technologies (FinTech) and Innovations
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Risk Management and Financial Resilience
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Corporate Governance and Ethical Finance
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Digital Transformation in Financial Services
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Strategic Financial Planning and Analysis
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Design Thinking in Financial Innovation
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Economic Policies and Financial Market Developments
Artificial Intelligence and Machine Learning (AI and ML)
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AI and ML Applications in Business Strategy and Operations
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Predictive Analytics for Business Insights
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Natural Language Processing in Business Communication
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Ethical AI and Governance in Management
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AI-Driven Customer Experience Management
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Sustainable AI Practices for Energy Efficiency
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AI in Financial Risk Management and Fraud Detection
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Design Thinking in AI and ML Innovations
Operations and Analytics
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Circular Economy and Sustainable Operations
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Lean Operations and Process Improvement
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Green Manufacturing and Corporate Sustainability
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Resilient and Sustainable Supply Chain Management
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Blockchain for Transparency and Ethicality
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Data-Driven Decision Making and Analytics
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Economic Growth through Operations and Supply Chain Innovations
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Design Thinking for Operational Excellence
Marketing
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Sustainable Branding and Positioning
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Circular Economy Marketing Strategies
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Digital, Social Media, and Influencer Marketing
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Green Marketing and Sustainable Advertising
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E-Commerce, Online Retail, and Digital Marketing
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Neuromarketing and Consumer Behavior Insights
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Design Thinking in Marketing Innovations
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Global Marketing Challenges and Social Marketing
Organizational Behavior and Human Resource (OB and HR)
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Workplace Well-Being, Mental Health, and Employee Engagement
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Remote Work, Flexible Arrangements, and Hybrid Models
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Skill Development, Empowerment, and Continuous Learning
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Organizational Culture, Change Management, and Leadership
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HR Technology, Analytics, and Digital Transformation
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Diversity, Equity, Inclusion (DEI), and Corporate Social Responsibility (CSR)
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Economic Impacts of Workforce Development and HR Strategies
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Design Thinking in Human Resource Management
PAPER SUBMISSION GUIDELINES
Abstract Submission Guidelines:
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Length: Approximately 1500 words.
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Content Requirements: Extended abstracts should provide a clear overview of the research purpose, methodology, key findings, implications, and significant references.
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Authorship: All authors must be listed below the title of the extended abstract, with the corresponding author(s) marked by an asterisk (*) and their email address included.
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Review Process: Extended abstracts will be subject to one blind peer review. Only those approved by reviewers will be accepted for presentation.
Formatting Guidelines:
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Title: Title should not be more than 20 words. Use Times New Roman, 14-point font, bold, with each word capitalize.
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Authorship: All authors must be listed below the title of the abstract including affiliations, with the corresponding author marked by an asterisk (*) and their email address included.
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Font Style: Times New Roman with a 12-point size.
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Spacing: 1.5-spaced throughout the document.
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Margins: Follow normal margin pattern with 1 inch (2.54 cm) on all sides.
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Document Type: PDF or MS Word.
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Keywords: Write 4 to 7 keywords.
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Language: Manuscripts must be in clear, professional English. Authors whose first language is not English are encouraged to have their manuscripts professionally edited prior to submission
All submissions will be made through the google form. (Link)
The abstracts selected after peer reviews will be called for full paper submission via mail. Last date of submission of full-length paper will be communicated through mail.
Full Paper Submission Guidelines :
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Originality: Manuscripts must be original and should not have been published or accepted for publication elsewhere.
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Length: Papers length should be kept below 8000 words, including the abstract, main text, figures, tables, appendices, and references. All tables and figures must be cross-referenced within the text.
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References: Use APA style reference style. www.apastyle.org
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Plagiarism: Plagiarism in the submitted papers must be less than 15%, with no more than 11 words of similarity (excluding references). Additionally, AI-generated content will be evaluated for originality.
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Review Process: All papers will undergo two blind peer review. Only selected papers will be considered for further publication.
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Publication: Papers and extended abstracts accepted for presentation will be included in the conference proceedings, provided that at least one author registers and presents the paper. Selected high-quality papers that receive positive blind peer reviews will also be considered for publication in peer-reviewed journals indexed in Scopus and the ABDC category, subject to the submission fees required by the respective journals.
IMPORTANT DATES
30th September 2024 - Abstract Submission Deadline
10th October 2024 - Notification of Acceptance
1st November 2024 - Final paper submission
10th November 2024 - Last date of Registration
For further details and to access the paper submission portal, please visit our conference website [Insert Website URL].
PUBLICATION OPPORTUNITIES
Book of Abstracts: All accepted abstracts will be published in the conference proceedings with ISBN number and will be released during the inaugural session of the conference.
Publication Journals: Only selected papers of the conference would be peer-reviewed by the Conference Review Committee for possible publication in ABDC/Scopus/UGC Care-listed journals and the concerned authors would be required to submit their full papers as per the guidelines of the respective journal.
List of ABDC/Scopus Journals:
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Management Decision
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Sustainability
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International Journal of System Assurance Engineering and Management
Awards: Track-wise papers adjudged best by the jury would be eligible for cash awards upto ₹ 50,000. e-Certificates would be awarded to all paper presenters.
REGISTRATION FEES
Category
Indian Participant
Foreign Participant
Students (UG/PG)
Poster Presentation/ Attendee
200 INR
per head
$ 10
per head
Paper Presentation
500 INR
per head
$ 25
per head
Research Scholars/ Academicians/Industry Professionals
Paper Presentation/ Attendee
1000 INR
per head
$ 50
per head
How to Register?
To register, Interested participants can pay using the account details given below.
Bank Transfer
For IMPS/NEFT Transfer. Please use the following details
Account Holder Name: Inspired Leadership Gurukul
Account number: 57500000139284
Bank Name: HDFC BANK
IFSC: HDFC0000044
After payment, please use the following link to register for the conference.
CONFERENCE TEAM
Patrons:
Shri Anil Sachdev
Founder & Chairman, SOIL Institute of Management
Mr. Sahil Sachdev
President
Conference Chairperson:
Dr R Srinivasan
Director, SOIL School of Business Design
Assistant Professor
Dr Somesh Agarwal
Assistant Professor
Dr Vani Aggarwal
Assistant Professor
Co- Convenors:
Dr Vineeta Mishra
Associate Professor
Dr Tulika
Assistant Professor
Conference Steering Committee:
Dr Sanjib Bhattacharya
Associate Professor
Dr Mrinal Verma
Associate Professor
Dr Nitu Singhi
Assistant Professor
Dr Udayan
Assistant Professor
Conference Core Team:
Dr Atindra Nath Bhattacharya
Professor
Dr Debabrata Das
Professor
Dr P Malarvizhi
Professor
Dr Vidya Iyer
Professor
Prof Navin Chand Rao
Professor for Practice
Dr Arjya Chakravarty
Professor
Dr Bianka Ray Chaudhury
Associate Professor
Dr Ranjita Gupta
Assistant Professor
Dr Jobin Jacob
Associate Professor
Dr Manpreet Kaur
Associate Professor
Dr Samiran Jana
Associate Professor
Dr Anita Yadav
Associate Professor
Dr Pragya Sonawane
Assistant Professor
Prof Chandan Jha
Assistant Professor
ADVISORY COMMITTEE
National and International
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Ram Singh, Professor (International Business), Head (CDOE), Indian Institute of Foreign Trade
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Dr Rajib Lochan Dhar, Professor, department of Management Studies, Indian Institute of Technology Roorkee
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Dr Santosh N Rangnekar, Professor, department of Management Studies, Indian Institute of Technology Roorkee
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Prof. R K Garg, Professor, Dr B R Ambedkar NIT Jalandhar, Punjab
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Vivien Massot, Managing Director India at TAC ECONOMICS | Conseiller du Commerce Extérieur de la France (CCE)
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Prof. Murali Kallumal, Professor, Centre for WTO Studies, IIFT
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Prof. Sachin Kumar Mangla, Professor, Director (Research Centre - Digital Circular Economy on Sustainable Development Goals), Jindal Global Business School, Sonepat, Haryana.
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Prof Rajesh Kumar Singh, Professor, MDI Gurugram
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Prof Sushil Kumar, Professor, IIT Delhi
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Dr Abraham Zhang, University of Glasgow, United Kingdom
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DR. K. Mathiyazhagan, Chairperson - research centre, Thiagarajar School of management Thiruparankundram, Tamil Nadu
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Dr Sanjay Kumar, College of Business, Valparaiso University, Indiana, USA
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Dr. Asil Oztekin, Professor,Operations & Information Systems, University of Massachusetts, USA
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Dr. Guilherme F. Frederico, Professor, Supply Chain Management, Universidade Federal do Paraná, Brazil
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Dr. Swapan Kumar Majumdar, Professor, Lincoln, University College, Malaysia
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Dr. Jayantha Dewasini, Professor, Srilanka Institute of Marketing, Colombo, Srilanka
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Dr. Ali Emrouznejad, Professor, Surrey Business School, United Kingdom
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Dr. Anand Nayyar, Vice-Chairman (Research) and Director- IoT and Intelligent Systems Lab, Duy Tan University, Vietnam
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Dr. Maryam Abdirad, Data Science Consultant, Accenture, Chicago, USA
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Dr. Dev K. Dutta, Associate Professor, Strategic Management and Entrepreneurship, University of New Hampshire, USA
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Dr. Muhammad Bilal, Associate Professor, Computer Engineering, Hankuk University of Foreign Studies, South Korea
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Sachin Kumar Mangla, Faculty of Knowledge Management and Business Decision Making, University of Plymouth, United Kingdom.
CONTACT US
Student Co-ordinators
Ram Krishan: +91- 7459945557
Arya Sharma: +91- 9330064430
Pratham Naidu: +91- 7489412988
Durgesh Kumar Jha: +91- 7479217339
Ritam Baidya: +91- 9749169349
Address
Plot 23, Sector 2, IMT Manesar, Gurugram, Haryana 122050